Impossible™ Burger x F1 Australian GP 2022
Introducing Impossible™ to the F1 Australian GP 2022
No stranger to a tight deadline, Creative Friend delivered this pop-up food truck in 48 hours. Impossible Foods wanted to introduce their Impossible™ Burger Patties to new crowd. In a collaboration with Brighton’s award-winning Royale Brothers burger shop, they tempted the crowds at the 2021 Formula 1 in Albert Park to try their plant-based patties.
Client
Fire Town
Services
Brand Identity
Menus
Signage
Packaging
Credits
Photography: Tennis Australia
Cover: Fiona Hamilton for SMH