Miznon

With locations all around the world, we brought the grungy NYC feel to AO2021.

The 2021 Australian Open food precinct brought a huge focus on Victorian ingredients. As part of their offerings, Chef Afik Gal brought Miznon’s signature roasted cauliflower to Grand Slam Oval for tennis fans to enjoy. While the kitchen team brought the flavours, we helped with the visual palette - transporting the New York’s Miznon outlet to the Australian Open by drawing on elements of hand-painted signs, distressed wood, and red piping.

Client
Fire Town

Services
Brand Identity
Menus
Signage
Packaging

Credits
Photography: Tennis Australia
Cover: Fiona Hamilton for SMH

Big shoutout to the production team getting this from sketch to build. Believe it or not, the wooden panels are fence palings courtesy of Facebook Marketplace. ♻️