Portsea Polo

From carpark to champagne (& oyster) marquee, we made every detail of Portsea Polo feel polished, premium, and unmistakably on-brand.

As the creative lead for Portsea Polo, we’ve shaped the entire brand experience — from the smallest details to the main stage. Since 2016, we’ve designed everything from programs and wristbands to uniforms, signage, digital displays, and the event website. Every piece delivered with speed, consistency, and a sharp eye for elevated, coastal style.

Set against the backdrop of Point Nepean National Park, the event brought together major brands like Jeep, Alfa Romeo and Stella Artois. Our role? Ensure every element, from parking signage to premium sponsor moments, felt seamless, stylish and on-brand.

Services
Brand Identity
Wayfinding
Event Signage
Sponsor Signage
Website

Credits
Completed for TLA Worldwide
Photography: Carly Ravenhall, David Goudie
Aerial: Dan Soderstrom
Cover: Thomas Alexander

Every aspect of the guest experience was considered —
from signage to screens and beyond.